NU Models

NU Models (stylised as NU女 Models, Chinese: 女模特; Pinyin: Nǚ Mótè; lit. "Woman Models") is an international modelling agency headquartered in Shanghai with additional offices in New York, Paris, Athens, Lisbon and Tokyo, among other cities. Despite the translation of the name, the agency represents models of all genders.

Etymology
The name NU has a dual meaning, as it comes from both the Pinyin romanisation of the Chinese character 女 (nǚ), meaning woman, and the Swedish word nu meaning now. The name originally stood for

History
NU女 Models was founded in 2014 by talent manager and former model Yu Xiao Gui (Chinese: 遇晓瑰), more commonly known as Mrs. Yu (Chinese: 遇太太), together with Sims' Next Top Model host Tyra Banks. The purpose of the agency was to manage contestants from BrushYourCats series, including Sims' Next Top Model and Sims' Next Top Male Model. Mrs. Yu made her only appearance on the channel in 2015, in the finale of Revamped where she held a casting with the finalists at the New York office. She also made a similar appearance on the Sims3MovieNetwork channel the same year.

In July 2021, model and Mrs. Yu's daughter Rose Yu took over as the manager, with a goal of rebranding and revamping the agency, as well as opening it up for the public.